Posts filed under: branding

CraftRoots Seltzer Rebrand

summary Founded in 2014, CraftRoots Brewing is grounded in a grassroots approach to beer. Craftroots brews fresh and flavorful beers that highlight New England-grown grain and hops, connecting them to local farmers and craft CraftRoots Brewing is Milford’s first brewery! It is also the first 100% woman-owned “brick-and-mortar” brewery in...

The UI/UX Rebranding of Porchlight

Summary The objective of this project was to build a better branding marketing strategy of a coffee shop known as Porchlight Coffee & Records, such as redesigning the logo. In order to learn more about the coffee shop, I had to conduct research based off the location, target market, and  affordances. Tools Used Research The...